Privacy Policy


Privacy Policy

By visiting our website (, or using any of our features, you are accepting the practices stated in this Privacy Policy.

Information We Collect From You

We may obtain your personal information in various ways, including your use of this website and our social media pages.  We may also collect your personal information at various events that you attend.  When you visit this website, our social media pages, or use our service or features of our mobile device applications, we may also collect information about your device or usage by automated means, including using technologies such as cookies and web server logs.

If you visit this website, create a customer account on this website, and when you buy something on this website, we collect personal information to fulfill your order or improve our checkout experience and customer service.

The types of personal information you may provide to us include:

  • Your contact information (for example, your name, address, e-mail address, mobile or other phone number, and mobile service provider).
  • Your age and date of birth.
  • Your username and password.
  • Your payment information (for example, your credit/debit card number, expiration date, card verification code (CVV), shipping address, and billing address).
  • Your purchase history with us.
  • Your product preferences.
  • Contact information for people you would like us to contact.
  • Content you provide to us (for example, product reviews and comments).


Automatic Information and Analytics

This website is hosted by Shopify. This website collects certain types of personal information whenever you interact with us or visit this website. Information that is collected may include:

  • Information about your browser, network and device.
  • Internet Protocol (IP) Address (which is a number assigned to the computer you are using by your Internet Service Provider (ISP)).
  • “Cookies” (which are unique identifiers that we transfer to your device to enable our systems to recognize your device and provide various features to you, such as storage of items in your Shopping Cart on our website). Cookies are an industry standard and used by most websites.  This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app.
    • For more information about cookies dropped from your device, visit About the cookies Shopify uses.
    • Functional and required cookies are always used, which allow Shopify, our hosting platform, to securely serve this website to you.
    • Analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.
    • If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies (for example, using your browser’s Help feature). Additionally, you can disable or remove similar data by using browser add-ons, such as Flash cookies, by changing the add-on’s setting or visiting the website of its manufacturer. Because cookies allow you to take advantage of our features, we recommend that you allow cookies to be turned on.  For example, if you disable cookies on this website, you may not be able to view items that you put in your shopping cart on this website.  


This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device
  • Web pages you visited prior to coming to this website
  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks
  • Internal links
  • Pages visited
  • Scrolling
  • Searches
  • Timestamps

We share this information with Shopify, our website analytics provider, to learn about site traffic and activity. See the Shopify privacy policy.


How We Use The Information

We use your personal information to provide you with our products, to fulfill your requests for products, to help us personalize our offerings to you, and help you with our customer service.  We also use your personal information to support our business functions.  Examples of ways we use your personal information include:

  1. Fulfilling your requests for our products, and to communicate with you about those requests.
  2. To register and service your account with us.
  3. To verify your identity.
  4. To provide customer service to you.
  5. To provide promotions to you and send you information about or products.
  6. To help us improve your experience on our website.
  7. To respond to comments and inquiries that you may have.

We share your personal information with Shopify, our website hosting provider, so they can provide website service to us.  Other than sharing your information with Shopify, and sharing your personal information in limited circumstances, such as when legally required, we do not sell or rent your personal information. 



You’ll receive an automated e-mail within 24 hours after you abandon your shopping cart, if all of the following occur:

  1. You enter your email address at checkout, or are logged into your Customer Account.
  2. You add a product which is in stock to your shopping cart.
  3. You close your browser or leave this website without completing your purchase.

You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Shopify our email marketing provider, so they can send these emails on our behalf.

We may email you with messages about your order or account activity. For example, we may email you to tell you that:

  • You’ve created a Customer Account
  • Your Customer Account password has been reset or updated
  • You’ve made a purchase
  • Your order has shipped

It’s not possible to unsubscribe from these messages.


    Website Visitors

    This website is hosted by Shopify. Shopify collects personal data when you visit this website, including:

    • Information about your browser, network and device
    • Web pages you visited prior to coming to this website
    • Your IP address

    Shopify needs the data to run this website, and to protect and improve its platform and services. Shopify analyzes the data in a de-personalized form.


    Children’s Privacy

    We do not sell products for purchase by children.  This website is intended for a general audience and is not directed towards children.  We do not knowingly collect personal information from children under the age of 13 except with prior parental consent or as permitted by law, and we request that such individuals not provide personal information through this website.  If you believe that we may have collected information from your child through our website, please contact us and we will work to delete it. 


    California Privacy Rights

    This Privacy Policy describes how we share your information for marketing and other purposes.  This Privacy Policy applies to all our customers, including our customers who are California residents. We share personal information with others outside of PUREformance Cables for direct marketing of their products only if we have your affirmative consent (if you opt-in).  You may opt-out of our disclosure of your personal information to third parties for their direct marketing purposes by contacting us by e-mail at


    California Do Not Track Disclosure

    This Privacy Policy describes how we collect personal information from you.  We may use certain mechanisms (such as analytics) to track your online activities over time and across third-party websites.  This generally enables website operators to tailor what is presented to you.  If you are visiting websites that track your online activities, your browser may have features that allow you to see the Do not Track (DNT) signal on your bowser so that third parties (such as advertisers) know you do not want to be tracked.  However, we do not currently change our tracking practices in response to a DNT signal.



    This website is powered by Shopify. Shopify protects your personal information by using industry-standard Secure Sockets Layer (SSL) technology that secures connections between your browser and this website.  SSL technology prevents hackers from impersonating you or stealing information that you submit through this website, like your e-mail address or credit card number.

    You are responsible for maintaining the confidentiality of your account and password and for restricting access to your account.  

    The transmission of data or information (including communications by e-mail and form submission) over publicly accessible networks is not secure, and is subject to possible loss, interception or alteration while in transit. It is PUREformance Cable’s position that nothing transmitted is 100 percent protected from determined outside sources. Accordingly, we do not assume any liability for any damage you may experience or costs you may incur as a result of any transmissions over the Internet or other publicly accessible networks using this site.


    Changes to Privacy Policy

    We may make changes to our Privacy Policy at any time and any changes will be effective immediately upon publication of the revised version of the policy.